“Casco Bay Lines is a ferry system that provides year-round passenger, freight, postal and vehicle ferry service to the islands of Casco Bay from Portland, Maine.”
The current brochure for the ferry schedules is static and hard to read. Redesigning the visual language, the ferry schedules are now much clearer and easier to navigate through. Using an icon system, I provide the new visitors to the islands to see what activities are available on each island.
Along with the brochure, a cell phone app was created to provide an interactive schedule, see route delays, find out the weather, tides, times for the sunset and sunrise, and an interactive “island match” feature to figure out what destination would be the best fit for the visitor based on their preferred activities.
